Asking people to lend a hand its journalism (no prizes, no swag), The Guardian raises more reader earnings than ad greenbacks
Instead of using tote bags, tickets to live events, or other swag, The Guardian‘s membership program has grown to 800,000 supporters a year and a half after doubling down on its membership initiative. The key? A shift from a commercially focused plea to an emotional, service-based request, the two women leading the effort said. “Our…
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