‘We wanted to coast first.’ Here’s what’s assorted in the decade since Delta’s merger with Northwest upended the airline industry
The two companies had little route and fleet overlap, and vastly different cultures. « Northwest was an analytical powerhouse…but labor relations and passenger service were lacking, » said Jamie Baker, a senior airline analyst at J.P. Morgan Chase. « Pre-merger Delta, on the other hand, was arithmetically challenged and did little in the way of financial analysis, but…

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